Just in case you were wondering this is not Mr Brown as in the former Prime Minister of the UK. This is an Italian version of Mr Bean who has travelled to Haiti on behalf of an Italian charity and had done a fabulous video.
Mr Brown meets a group of children - teaches them a song and while they sing the group of children and Mr Brown travel across one of the areas where there is much devastation and suffering. However, the tone of the video is positive and upbeat - the key message 'There is nothing we can't do with a smile on your face - there is nothing we can't do together!'
So what makes this charity video stand out apart from the draw of a celebrity character?
First it reminds us of the hard realities of life in Haiti months after the disaster but it does so in a gentle way....Here is suffering and distraction but life goes on as the smiling and resilient faces of the children singing show...
It offers a refreshingly different perspective on a situation that has been addressed in many different angles by the press and many charities...
It tells us that live goes on... the children, the school... learning and growing,
It is fun and lighthearted while at the same time it drives an important message home - this is your opportunity to help these children and communities '
It is something that families and even children can watch and remember and be encouraged to give towards...
There are so many you tube videos out there full of facts and sad stories of communities and children who need our help... but few of them have those special elements that draw you in, make you smile and get your cheque book out... have another look at Mr Brown is back in Haiti and think about the things that might make your beneficiaries and donors smile and your charity's messages stand out from the crowd...
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