How is the credit crunch impacting your charity's fundraising? - The response from the Christian charity sector, according to a recent survey conducted by FICO (Fundraisers in Christian Organisations), showed that:
12% of those surveyed have experienced increase in their giving
32% have experienced no change
12% of those surveyed have experienced a decrease of 5% in their giving
18% have experienced a decrease of 10%
26% have experienced a decrease of 15%
What do you make of this data? Where is your charity's giving in this spectrum?
The majority of those surveyed (56%) stated that their giving has decreased but the question is how much of the decline can be explained by the credit crunch and how much can be attributed to other factors?
For example, in direct mail fundraising how much of the decline can be explained by factors like the popularity of the cause/programme with your supporters, weakness of the cause concept or poorly presented ask, etc?
The credit crunch is real but we shouldn't use it as an excuse for ineffective fundraising.
So, next time you want to say that the credit crunch is impacting your charity's giving - take a look at other factors too, examine the data and take the right steps to strengthen your fundraising.
In the words of the Book of Proverbs - continue to prepare the horse for battle and leave the victory to God. He is bigger than the economic recession.
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